AI marketing strategist
Answer five questions about your business. In under five minutes Orion hands you researched personas, full-funnel ad copy, creative prompts and a channel + budget plan — every line traced back to what makes you different.
No card required · Cancel anytime · Free monthly performance reports on every plan
Company, industry, products and the USP that everything else is spun from.
Segmented personas with avatars, demographics, pain points and psychological motivations.
One brand tone, then a headline, hook, pain point, solution and CTA per persona.
Ad sets with imagery prompts ready for Adobe Firefly, Canva and DaVinci Resolve.
Where each persona actually spends time — with priority and budget split.
Creative strategy
Orion doesn't stop at insight. Every persona lands as art direction — imagery prompts for Adobe Firefly, social layouts for Canva and video treatments for DaVinci Resolve, all carrying the same tone your USP set — and copy variants drafted in your own Claude or Copilot account.
Example output · one persona
Overwhelmed by admin, judged on output, allergic to another six-week rollout.
Headline
Take back your day.
Hook
Stop drowning in admin.
Proof
Workflow AI automates repetitive tasks instantly.
Channel plan
LinkedIn 60% — where operations leaders benchmark themselves. Email 40% — reaches her before the inbox fills.
Generated CTA, ready to ship
Channel intelligence
Personas are matched to the platforms they actually live on, with priority and budget split — so the thread stays golden from first impression to conversion.
Full funnel
One message can't do three jobs. A stranger, a shortlister and a buyer are in different psychological states, so Orion writes three distinct messages per persona — awareness, consideration and action — each tuned to the belief that has to change at that moment.
Awareness is a recognition problem. Nobody is looking for your product; they're living with a tension. Copy here works through mere exposure and identity resonance: the persona has to see themselves described more accurately than they could describe themselves. Selling too early at this stage reads as noise and gets scrolled.
Consideration is a belief problem. The persona now accepts the tension and is comparing ways out. This is where authority, social proof and the endowment effect do the work — explain the mechanism, show someone like them who already crossed over, and let them mentally rehearse ownership. Vague benefit claims lose here; specific how-it-works beats them every time.
Action is a risk problem. Desire is already present, so adding more upside barely moves the needle — removing downside does. Loss aversion, commitment and consistency, and explicit risk reversal (guarantee, cancel anytime, first campaign free) turn intent into a decision. The CTA gets decisive and singular.
Because all three stages inherit the same brand voice and the same USP, the thread stays golden: the language changes, the promise never does. Orion also maps each stage to the platforms and formats where that psychological state actually lives, and recommends a starting budget split of roughly 50 / 30 / 20 across awareness, consideration and action — then rebalances it from the performance data your connected accounts return.
01 · Awareness
≈ 50% of spendMere exposure, identity resonance and pattern interrupt. People notice what feels like a mirror, not a menu. Name the tension before you name the product.
02 · Consideration
≈ 30% of spendSocial proof, authority and the endowment effect. Once someone can picture using it, they mentally own it. Show the mechanism so the result feels earned, not promised.
03 · Action
≈ 20% of spendLoss aversion, commitment & consistency and risk reversal. At the edge of a decision, removing downside converts better than adding upside.
Step through the real product — one USP becoming personas, full-funnel messaging, ad creative and performance reporting. No sign-up needed.
Business input → strategy
Your USP becomes personas, voice and messaging in minutes, not weeks.
Full-funnel by persona
Awareness, consideration and action messaging built on consumer psychology.
Creative handoff
Copy and imagery prompts sent to your own Canva, Firefly, Resolve, Claude or Copilot account.
Dashboards & reporting
Live metrics from your ad accounts, funnel drop-off and free monthly reports.
Budget intelligence
Simulate a spend shift and see projected conversions and CPA before you commit.
Metrics pull in from the ad accounts you connect. Orion writes the highlights, finds the drop-off and recommends the budget shift — then hands you a branded PDF.
Sample report
Monthly performance — March
Impressions
412,880
+18% vs last month
Clicks
9,704
+24% vs last month
Leads
1,142
+11% vs last month
Cost per acquisition
$34.10
−16% vs last month
Conversion funnel
Biggest drop-off: click → lead. Prioritised fix — shorten the landing page form.
Budget split & recommendations
Best CPA — recommend +10%
Steady, hold spend
Weak CVR — trim 10%
Highest close rate
Monthly highlights
Three tiers, one golden thread — pick the depth of intelligence your brand needs. Free downloadable monthly performance reports are included on every tier.
Billed in USD. Local sales tax is calculated for United States and shown on every plan below — the total you see is the total you pay.
Orion
Startups & small businesses
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Lyra
Mid-sized businesses scaling
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Cassiopeia
Enterprises & executive brands
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